The Mos Def Music Tee

The Music Tee is an innovative new T-shirt that merges music and fashion by embedding digital music in the shirt. Clothing label LnA presents the second shirt in their new series, and first “artist” shirt, The Mos Def Music Tee, containing the new Mos Def album, The Ecstatic. The shirt was produced in collaboration with Downtown Music and music Invisible DJ, and will available for purchase beginning July 7.

The Original Music Tee, a “mix tape” shirt containing “album art” on the front and a play list on the back, features such up-and-coming artists as The Asteroids Galaxy Tour, Alice Russell, Theresa Andersson, WAZ, Magic Arm, Lettie, Passenger, Holmes, Amy Kuney, Charlie Mars, The Silent Years, Mason Proper, Nive Nielsen and Afternoons. Each shirt also has a hang-tag printed with a URL and a unique code allowing the purchaser to download the play list. Several more shirts will be added to The Music Tee Collection in the fall, including several artist shirts and four “mix tape” shirts being created exclusively for fashion retailer Shopbop.

The Mos Def Music Tee and future “artist” t-shirts will retail for $39. The Original Music Tee, a “mixtape” shirt, sells for $60. The Music Tee collection is available at Ron Herman and Lnaclothing.com, and will be available nationwide at major department stores and boutiques this summer.

audio:
“Casa Bay” from The Ecstatic

http://www.lnaclothing.com/
http://www.invisibledj.com
http://www.shopbop.com/

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